B2B and B2C are two of the most common business models that are applied by millions of companies all over the world. As we are so familiar with B2C, in this article, let’s discover more about B2B and basic differences between these two business models.
Besides, we will recommend you the five most brilliant extension by BSS Commerce which may suit your B2B business. With each Magento 2 wholesale extension comes various features that you probably have never thought of before.
What is B2B?
B2B stands for “Business to Business”, a kind of commercial transaction where the purchasing process is performed between two businesses, such as an entity providing material to another for production.
At first glance, it seems that B2B is similar to B2C (Business to Customer), which makes many people misunderstand. In fact, there are several principal differences between the two types:
- In B2B, business is done between companies (the customer is a business entity) while in B2C, a company sells products directly to the final consumer (the customer is a consumer). Therefore, a B2B company concentrates on its relationship with business entities, whereas a B2C one’s major focus is on the products.
- The volume of merchandise sold in B2B is larger, as opposed to small quantities in B2C. It leads to the fact that in B2B, the purchasing process is very lengthy when compared with that in B2C. Similarly, in the former, business relationships last far longer than that in the latter.
- In B2B, the decision-making process is thoroughly planned and logical, whereas the one in B2C depends much on the emotional factor.
- In B2B, brand values are obtained from the basis of trust and personal relationships. By contrast, in B2C, such values are gained from the power of advertising and promotion.
Magento 2 Wholesale Extensions by BSS Commerce
In fact, B2B clients will not invest a lot of time and energy in perusing all over your website. It’s much likely that they already have their needed product names/SKUs in mind. Therefore, they will require the quickest method to search and add those items to the cart, for example, via a quick order form.
Compared to all options of Magento 2 Quick Order by SKU extensions available in the market, BSS Commerce Wholesale Fast Order is the most outstanding one with its excellent features, some of which are two user-friendly, responsive templates of wholesale fast order and a smart popup to select product custom options (reducing loading – boosting ordering).
Also, the extension can be compatible with other B2B ones and function well with any product type (except for bundle products). Customers could choose one from three quick-order methods: entering single products, multiple SKUs, or a list.
Sometimes, B2B clients have to call or email you for a price quotation for large orders. This process will take time and HR to follow up and convert a quote to order. But it is just an old story of offline B2B businesses. When you go online, give your clients a professional tool so that they could send their quotation requests and be kept updated. The Magento 2 Request for Quote extension by BSS Commerce comes as an efficient solution.
Regarding the admin, he/ she can activate “Add to Quote” for a product or all. Also, he/ she is able to show “Add to Quote” for particular categories. Finally, with this extension, the admin easily manages clients’ requests professionally.
For customers, they can add numerous items to the quote cart at the same time, get updated on all submitted quote requests in My Quote and via emails, and convert a quote to order and checkout in clicks.
As an online business person, you may want to make the prices of products on sale hidden in some cases. The price is one of your competitive advantages, and you don’t want to get it leaked out to the opponents, or the hidden price means that you’re willing to negotiate with your clients about it.
Here comes the Magento 2 Hide Price extension, which provides basic features to hide the price of specific products based on categories, and customer groups as well.
Besides, the admin can tailor the Add to Cart button with custom text and redirect it to the custom URL. The extension is, of course, included in B2B Package.
Don’t accept all orders because some of them may not be worthwhile the shipping cost, your time, and other resources. Instead, set a limit to the order value. Without meeting such a minimum order amount, customers cannot proceed to the checkout.
The benefits of this order limit requirement should be a no-brainer: promoting more significant sales, ensuring a healthy profit margin, and increasing the cost-efficiency.
It is time for the Magento 2 Minimum Order Amount to be on the stage. The name shows how it functions. This extension is highly recommended for wholesale sellers. With it, you can set a minimum order value requirement per customer group, tailor error messages per customer group, and disable the “Proceed to Checkout” button in case of under-value orders.
Magento 2 does support reordering, but what your B2B customers look for is more than that. The Magento 2 Reorder extension by BSS Commerce, with brilliant features it provides, definitely can live up to their expectations.
Customers can have all previous orders listed in one place for quick reorder so that customers can access the order history quickly. The reordering process, therefore, becomes fast – convenient – fun.
Also, they can search the ordered product quickly by the product’s name, SKU, product attributes, etc. Clients don’t have to check the order detail page anymore because the Reorder Product List keeps all ordered products available at their fingertips.
Checking the product information without loading its page becomes so easy. The ordered price and the stock is shown right in the reorder list. If customers want to check further, they can click on the Quick View button. A popup is displayed without reloading the page.
Additionally, the ability to add multiple products to cart in one go is really supportive. Finally, this extension functions well with all Magento 2 product types; bundle products are no exception.
To sum up, the article is all about the definition of the B2B model and how to distinguish it from the B2C one. Besides, we suggest five of the most fantastic Magento 2 wholesale extensions by BSS Commerce, each of which may be a surprise to you.
We hope that you find the article informative and supportive enough so that all of your concerns and problems can be adequately solved. If you have any further questions or suggestions, let us know in the comment below.
You can explore more about Magento B2B here!