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3 Oustanding Magento 2 Customer Segments Extensions – The Premise for Efective Marketing Strategies

Nowadays, knowing customers and focusing on only Customer Segments of Magento 2 default is simply not enough. Do you know average 97-98% of visitors leave your online store without purchasing, only 2-3% of visitors generally become your customers. So, it is time for you to start deeper learning about visitor data, or customer segmentation as well. You know, segmentation can help you to target the right audience and achieve a greater degree of desired effect. With segmentation process, you will never waste time to make effort to broadcast to the wrong people, even customers may be satisfied and interested more about your information, promotion which you share with them as well. Fortunately, understanding about that limitation of Magento 2 default, a lot of Magento 2 providers have studied and launched to the market Magento 2 extension named Customer Segmentation. Hence, in this article, we would like to show you detailed analysis and reviews about top 4 Magento 2 Reward Points extension.

4 best Magento 2 extension for Reward Points revealed in this article are carefully selected among many others on the market. These modules are hand-picked by BSSCommerce team based on the following criteria:

  • Extension function
  • Ranking
  • Provider’s reputation
  • Rating and reviews

1. Magento 2 Customer Segmentation Extension by Amasty

Magento 2 Customer Segmentation can help you to deeper understand and easily divide customers into groups of people who have similar characteristic such as spending habits and orders, favorite goods, shipping addresses, shopping cart data, etc. In addition, customer segments are created under flexible rule conditions. Also, rules for customer’s segmentation are free for you to create based on website, customer group, gender, name, email, etc. The module supports you to manually control customer segment and its data easily. Moreover, with this extension, segmentation lists are automatically updated by cron. So, through this way, your marketing strategies can bring more effective results than ever when drawing exact marketing campaign applied for exact customers.

Fundamental features of Magento 2 Customer Segmentation by Amasty

  • Segment registered customers and guest visitors
  • Create segments based on various parameters
  • Use condition combinations for complex rules
  • Automatically update segmentation lists by cron
  • Manually refresh segmentation lists
  • Export segmentation lists for further processing

Review: Magento 2 Customer Segmentation is a good choice for Magento 2 store owners who are looking for a high-quality extension. Because it is a quite complex one with best quality, its price is pretty high comparing to others. Specifically, it costs $199 for Community  Edition and $499 for Enterprise Edition not counted $59 installation fee.

2. Magento 2 Customer Segmentation Suite Extension by Miravist

Magento 2 Customer Segmentation Suite extension by Amasty supports Magento 2 store owners to range customers into particular segment based on the rules which you can customize and then these segments can be used in other extensions. Especially, the module is set to work with both registered and non-registered customers. Moreover, one customer can be divided into more than one segments if he meets the needs of the rule segment condition of each group he belongs to. Besides, the module allows you to use segments in the cart price rules as wish. Hence, you are able to give the special incentives for customer of specific segment. Furthermore, Magento 2 Customer Segmentation extension also integrate with various extensions such as Miravist Follow Up Email, Advanced Reports, Gift Registry, Reward Points, etc where your customer segments can be used in.

  • Main features of Magento 2 Customer Segmentation extension by Miravist:
  • Segment customers based on customized conditions
  • Flexibly create segment based on required rules
  • Build report by total sales amount for each segment
  • Use segments in various extension

Review: Magento 2 Customer Segmentation extension by Miravist works well with all type of customers and help you to generate right marketing strategies for each customer segment. To own a Community Edition, you have to pay $149 and to own an Enterprise Edition, you must spend $298 to Miravist.

3. Magento 2 Customers Segments and Pricing Extension by Licentia

With Magento 2 Customers Segments and Pricing extension by Licentia, you will be provided power to deeply know your customers as well as segment your customer based on their characteristics. Implementing segmentation will help you make more rationalized decision about content, prices, organization, marketing and support. Moreover, the module also works well with non-registered accounts as well. Addition to these, Magento 2 store owners are able to generate their own segments with criteria which is relevant to their Magento 2 store flexibly. Especially, it is unlimited number of conditions Magento 2 store owner can create. Besides, the extension saves all your segment numbers so you can check record evolution for each segment. If you want to analyze a segment behavior deeper, there are no barriers to implement your wish. And like the two Magento 2 extension mentioned above, Magneto 2 Customers Segments and Pricing extension by Licentia also allows you to manually add a customer to a specific segment you want easily. Besides, the extension also provides Magneto 2 store owners ability to define product per segment conveniently.

Oustanding features of Magento 2 Customers Segmentations and Pricing by Licentia

  • Segment customers based on specific criterias
  • Define product prices per segment
  • Record all data of segments
  • Manual control
  • Allow/deny access to pages, blocks and products per segment

Review: The Magento 2 Customers Segments and Pricing extension by Licentia brings excellent performance with the combination of both customer segmentation and defining price functions. The amount that you have to pay to own this extension is €399.


In short, here is all the details and reviews of 3 great Magento 2 extensions for Customer Segmentation we want to share with you. In case you want to submit your extension the Reward Points list or suggest removing an item from the list, please feel free to contact us. If you find it helpful for you, please Like, Share, and Subscribe to Magetext for more our

My Linh

Magento 2 Extensions Reviewer