With the development of social media, social media marketing is becoming a must to generate marketing strategies.
And more specifically, online retail is becoming more competitive. For this reason, using social media for eCommerce is necessary to approach as many customers as possible.
Therefore, we want to clarify this topic in this blog to understand more deeply about social media for eCommerce. In this article, we will provide:
- Benefits of social media for eCommerce
- More specifically, why marketing on Facebook is essential
- How to integrate Facebook to an eCommerce platform
- Magento 2 Facebook extension reviews
Let’s get started!
Social Media for eCommerce: Overview & Benefits
Overview of Social Media for eCommerce
You may have a general overview of social media marketing. Briefly, social media marketing is using social media to connect with your customers. You can use social media to push brand awareness, advertisements, promotion campaigns, and sales programs.
Similarly, eCommerce social media presents a practice using social media to sell your products or promote your eCommerce store, besides ordinary websites.
Nowadays, some big social media names are Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, etc. Among these, Facebook is at the top 1 with the maximum users.
Benefits of Using Social Media for eCommerce
According to Statista, 30% of the US Internet users purchased something via social media channels, which means that social media is quite common for eCommerce.
Social media marketing brings you a lot of advantages. That’s the reason why many businesses, especially startups or small businesses, use social media as their primary channel.
Effectively Build Brand Awareness
If SEO and PPC (Pay-per-click) helps you improve the online visibility and approach to new customers, social media will boost your brand awareness and drive more traffic to your store.
According to WebFX, of all adults using the Internet, about 71% have at least one social media account. Hence, using social media is a must to expand online reach.
Easily Engage Your Customers
On social media, there are tools available for you to communicate with customers. You can chat with them, receive customers’ feedback, and reply to them. In general, eCommerce store owners can have 2-way communications more casual than other channels.
Shareability is quite an essential nature of social media. It enables customers to easily share your store with others, like family, friends. And that’s why you can make use of this feature to spread your brand awareness.
Facebook Ads: A Must in Promoting eCommerce
When it comes to social media, we couldn’t help mentioning Facebook, the no.1 social platform with the highest number of users worldwide at present.
Accordingly, it is a mistake not to choose Facebook as one of your eCommerce business’s main advertising channels. If you are considering, these facts will help you make a decision:
- 2.6 billion active users monthly, 1.73 billion active users daily (Facebook, 2020)
- $17.44 billion in Facebook advertising revenue in Q1/2020 (Facebook, 2020)
- 80 million small businesses on Facebook (Facebook, 2018)
- 60.6% reach of Internet users (Facebook, 2018)
We’re sure that these facts are enough to show you the importance of Facebook ads in running an eCommerce business.
Integrating Facebook in eCommerce Platform
You may wonder whether there is another way rather than managing website and Facebook accounts separately, which is quite complicated and needs a lot of time and effort. The answer is YES.
Whether you are using Magento, Shopify, WooCommerce, or any other platform, there are modules available for you to integrate Facebook on your website effectively.
As a result, on your Facebook fanpage, they can actively view the price, choose the products, and once the cart is completed, customers are sent directly to the checkout page without redirection.
And notably, among the mentioned eCommerce platforms, there is one that is considered as the best platform in 2020. At present, more than 250,000 sites are using this platform worldwide because of its optimal features. Yes, the one we are talking about is Magento.
Understanding the growing demand for seeking Magento modules, we will provide detailed reviews of some of the Magento 2 Facebook extensions. Please stay tuned with us!
Top 5 Magento 2 Facebook Extensions – Detailed Reviews
#1. Magento Facebook Pixel Extension by BSSCommerce – FREE
Compatible with: Magento 2.2.x – 2.3.4
- Easily add pixel code to all pages
- Keep track of 9 events
- Track Facebook pixel results
- Disable Facebook pixel on particular pages
- Keep track of customer behavior and conversion rate simultaneously
The first extension we want to recommend is a FREE of charge module from BSSCommerce, Facebook Pixel. Although it is free, the features included are optimal not only for keeping track of Facebook ads but also other events.
There are 9 events you can manage on your site by using the module: Page view, category view, search, add to cart, initial checkout, purchase, add to wishlist, registration, and subscribe.
Actual users have reviewed that it is incredibly beneficial as they only needed 3 seconds to add code; hence, it works perfectly.
#2. Magento 2 Facebook Wall Post by Webkul – FREE
Compatible with: Magento 2.0.x – 2.1.x – 2.2.x – 2.3.x – 2.4.x
- Facebook wall post on the frontend
- Add post on any specific page
- Make wall post visible on store views
- Simply edit the page
- Generate Facebook API keys
- Customize background-color, height & width of the frontend
Content can be missing on Facebook to promote eCommerce stores. This extension will help generate Facebook wall posts and share your Facebook updates such as stories, campaigns, links, videos, images, etc.
Once you posted something on Facebook, you can make it noticeable on all web pages or particular pages. Moreover, you can highlight the post by customizing the background, colors, or configuring the feed’s size.
We have to say that it is a perfect solution compared to its free of charge.
#3. Magento 2 Facebook Pixel by Webkul – $99
Compatible with: 2.0.x – 2.1.x – 2.2.x – 2.3.x – 2.4.x
- Facebook pixel integration
- Ability to disable when required by admin panel
- Multiple pixel IDs adding
- Keep track of standard events
- Custom audience creation
- Audience targeting via ads
- Easy configuration
The second suggestion is also Magento Facebook Pixel. Besides some similar features as BSSCommerce’s, the one by Webkul also enables store owners to build targeted viewers for upcoming ads, analyze your viewers’ behaviors and implement some actions.
You can also optimize Facebook ads strategies by analyzing actions performed on your sites and based on that to generate advertisements.
#4. Facebook Shop Integration by CedCommerce – $149
Compatible with: Magento 2.2 – 2.3
- Bulk product uploading
- Effortless product management
- Easy promotion on the Facebook page
- Automated redirection to the checkout page
This Magento 2 Facebook extension is a perfect solution to run an online business on Facebook. Sellers can effectively advertise their products on the Facebook page, upload products in bulk, and efficiently deal with those.
With the module, you can create the most convenient shopping experience for customers on Facebook. They don’t have to load too many sites to order your products. All the redirection will be automatically implemented.
However, the price of CedCommerce’s module is relatively high. Therefore, you may have to take it into careful consideration.
#5. Facebook Shop Integration by MexBs – $199
Compatible with: Magento 2.1 – 2.2 – 2.3 – 2.4
- Compatible with mobile & desktop devices
- Products syncing with Facebook
- Products selection on Facebook
- Automated redirection to the checkout page
- Ability to select products appeared on Facebook
- Feed generation logs scheduling
The extension by MexBs is a premium option, which costs you nearly $200. However, it contains wonderful features that you can optimize your Facebook store.
Store owners can sync products between the website and Facebook page, or just select a few one to appear on Facebook. Besides, in terms of customers, they can add products to carts directly on the Facebook page and later redirected to the checkout.
In this way, it is advantageous for store owners to help them manage both pages effectively. Therefore, investing $200 in the module is worthwhile. Believe us!
We hope this article will give you a clear understanding of social media for eCommerce, especially its necessity. Besides, Magento users can quickly choose the most suitable module to utilize Facebook to raise brand awareness, boost sales, and gain more profit.
If you want further information about the topic, please comment in the section below. Thanks a lot for reading!